Before launching a new product or entering the agriculture market it's essential you understand:
Will farmers buy it?
Will Farmers engage with it?
Will this work for them?
Field Tests helps businesses understand what farmers and growers think, value, and need through practical first hand agricultural market research
Our experienced team combines agricultural knowledge with direct engagement across the farming sector to test products, services, ideas, and commercial concepts
We gather robust, evidence-based feedback through face-to-face interviews, farmer discussion groups, and online surveys, delivering clear insights that inform product development, marketing, and commercial strategy
Snapshot product and concept testing with farmers
Farmer and grower surveys
Market validation
Pricing and value proposition testing
Commercial strategy reports
We focus on practical, on-farm application rather than theoretical research.
Our approach helps clients understand:
Established businesses looking to develop products, strengthen customer relationships, or enter new markets
Start-ups and scale-ups seeking independent farmer feedback before investing in growth
Developers looking to understand landowner attitudes and participation potential
Organisations requiring market intelligence and farmer insight to support investment decisions
Field Test is in the development stage at the moment though we would really like to hear from you if you have a product, service or idea that you want independently tested in a real farming environment by agricultural professionals
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